In hindsight, Run DMC perhaps had the biggest impact in hip hop fashion in the 1980s. Brand names like adidas, kangol, and Le Coq Sportif were the first major labels to attach themselves to hip hop artists. Adidas had the biggest impact; off the success of Run DMC's 1986 hit "My Adidas", Adidas became a huge player among urban youth. But Adidas was not the only shoe company that benefitted: reebok would go on to become a dominat force in the sneaker industry, and the 90s would see the rise to dominace for Nike. Run DMC initiated this huge market.